HurryDate: Mate preferences in action

To investigate the choices that people make in dating partners, we analyzed data provided by HurryDate, a commercial dating service aimed at adult singles living in major metropolitan areas. Here, we report data from 10,526 participants in HurryDate sessions, in which roughly 25 men and 25 women interacted with each other for three minutes and subsequently indicated which of the people they met they would be interested in having contact with in the future. We had general survey information collected by HurryDate for all the participants and additional survey information for 2,650 participants. Our main findings are that (1) HurryDate interactions are driven primarily by generally agreed-upon mate values and less by niche-based or assortative patterns, (2) the agreed-upon mate values for both men and women derive almost exclusively from physically observable attributes like attractiveness, BMI, height, and age and are not substantially related to harder-to-observe attributes such as education, religion, sociosexuality, having children, or desiring future children, and (3) small positive assortative trends arise in the areas of race and height. Our results provide rare behavioral evidence regarding people's preferences in dating partners.