Visitor users vs. non-users of public transport: The case of Munich, Germany

The study highlights the importance of public transport information and accessible and conveniently located train stations and bus stops for visitors and locals alike. A significant finding is the extent to which public transport needs to be promoted as part of strategic destination marketing. The use of social marketing techniques to influence behavioural change with respect to public transport use is therefore desirable in the pre-trip decision stage as well as at the destination.