| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 10490398 | Journal of Destination Marketing & Management | 2013 | 9 Pages |
Abstract
âºDestination image between two culturally similar yet politically divided nations was examined. ⺠Four factors were identified in actual and potential Chinese visitors' image of Taiwan. ⺠Cultural proximity was found to be the most significant predictor of travel intention. ⺠Mainland Chinese visitors had an ambivalent image of Taiwan as being both mysterious and home-like.
Keywords
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Business, Management and Accounting (General)
Authors
Wei-Jue Huang, Chun-Chu Chen, Yueh-Hsiu Lin,