Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
10490665 | Tourism Management | 2005 | 13 Pages |
Abstract
This study utilized MDS analyses to identify the position of overseas golf tourism destinations as perceived by Korean golf tourists. Out of a total of 247 questionnaires collected, 216 questionnaires were used for data analyses. The correspondence analyses were conducted with the use of KYST, PORFIT, and PREFMAP programs. As an example of the results, Australia showed a similarity to Hawaii in perceived image to potential Korean overseas golf tourists. Additionally, results of the PREFMAP analysis reported that Hawaii was perceived to be an ideal destination. The theoretical and managerial implications derived from the analyses are discussed.
Keywords
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Strategy and Management
Authors
Samuel Seongseop Kim, Hejin Chun, James F. Petrick,