Article ID Journal Published Year Pages File Type
10490669 Tourism Management 2005 9 Pages PDF
Abstract
This paper develops a methodology which will enable the determination of the tourist profile which corresponds to the different types of existing accommodations in a certain destination of rural tourism. This is accomplished through the use of a two-stage method (a correspondence analysis followed by a cluster analysis) to classify the accommodations in a reduced number of groups, so that each group constitutes a type. The estimation of a Multinomial Logit model determines the characteristics of tourist who is most likely to opt for each type of accommodation. Results from a study in Murcia indicate that the wide variety of accommodations with respect to size and type is a suitable form of attracting individuals of different profiles.
Related Topics
Social Sciences and Humanities Business, Management and Accounting Strategy and Management
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