Understanding rural character: Cognitive and visual perceptions

This study examines perceptions of rural character from the varied perspective of local residents, urban recreationalists, and planners. Using a mixture of qualitative and quantitative methodologies, the research focused on two small towns in western Washington which are facing growth pressures. Study results show that density is less important in an individual's perceptions of rural character than are concepts of community, livelihood, and signs of development and change. Although perceptions of rural character can vary from setting to setting, our findings suggest the need for planners to factor in the perspectives of local players. To maintain rural character, we recommend: (1) protecting property in natural resource uses such as farming or forestry, (2) using design guidelines that match traditional lot sizes and building materials, and (3) incorporating community-participation techniques in rural planning.