Using social media dialogically: Public relations role in reviving democracy

•How to use dialog, communitarianism, and Long Now to improve democracy.•How to enact dialogic public relations.•Table of important event in the history of new technology.

This article explores how technology and our recent access to, and abundance of, information, are affecting democracy, and the role of public relations professionals in a post mass media society. The article reviews pros and cons of new technology, discusses how public relations can improve, democracy using dialogue, communitarianism, and Long Now thinking, and discusses how to actually, use social media dialogically. The article argues that as public relations revives its conceptualization of, relationship, communication professionals also benefit democracy and society as a whole.