Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
139162 | Public Relations Review | 2014 | 8 Pages |
Abstract
Communication can play a significant role in the value creation process of the organisation, considering the fact that the value of the capitals produced by the organisation can increase and decrease depending on what the organisation says and does. Integrating the corporate communication process into the strategic management, governance and value creation processes therefore pose an opportunity for communication professionals to illustrate how communication can contribute to the creation of value for organisations, and as such be of benefit to business and to society. Introducing these communication approaches to value creation in the organisation requires a new responsible, integrative perspective on the role of corporate communication.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Estelle de Beer,