The impact of Serbian public relations on economic indices

This study presents the research results whose aim was to examine and define dependences and the impact of public relations on business effects (economic indices are taken as representatives of business effects). Serbian companies were the object of this research. The data were collected by polling 100 managers from 100 companies. Multivariate regression and correlation were applied in order to determine the observed dependences. The research results confirm the existence of a significant direct relation between public relations and economic indices.

► The impact of public relations on business effects in Serbian companies. ► The data were collected by polling 100 managers from 100 companies. ► The multivariate regression dependence models are established. ► A significant direct relation between public relations and economic indices. ► Increasing the level of public relations will increase economic indices.