| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 139268 | Public Relations Review | 2012 | 8 Pages |
This study examines the influence of tourism logo design on people's country image and their intention to visit the country being promoted. In an online survey, undergraduate students were exposed to the tourism logos of Australia, Kenya, and Malawi. The results show that students’ evaluations of a country's logo significantly affected their image of the country and their willingness to visit it after controlling for pre-existing knowledge and attitude toward the object country.
► We examine the influence of tourism logo design on people's country image and their willingness to visit. ► People were exposed to the tourism logos of Australia, Kenya, and Malawi. ► People’ evaluations of a country's logo significantly affected their image of the country. ► People’ evaluations of a country's logo significantly affected their willingness to visit.
