Article ID Journal Published Year Pages File Type
139319 Public Relations Review 2012 5 Pages PDF
Abstract

The goal of this paper is to obtain the model for political participation on social network sites in Europe with a focus on European politics. We want to find out if and how European citizens are interested in using Facebook in political communication on the European level and if that can lead to more participation and more inclusion of citizens in the political processes on the EU level. We are interested in discovering more about the interconnection of political participation in the ‘offline’ world and the use of web 2.0 for political communication purposes.

► Obtained profile of an average participant in political communication. ► A positive relationship between online and ‘offline’ political participation. ► Facebook is a suitable Internet space for political engagement.

Related Topics
Social Sciences and Humanities Business, Management and Accounting Marketing
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