Article ID Journal Published Year Pages File Type
139335 Public Relations Review 2012 7 Pages PDF
Abstract

Without entering the debate about exactly what strategic communication is or should be, this article enumerates challenges facing efforts to inform, influence, and persuade in pursuit of national policy objectives first for the U.S. government in general, and then specific to the Department of Defense. With the problem space thus defined, the article then offers a handful of solutions and suggestions, including requiring desired information endstates as part of commander's intent and separating efforts to manipulate and deceive from truthful efforts to inform, influence, and persuade.

► Many challenges make strategic communication more difficult for the United States. ► This article lists and describes many of these challenges. ► Thoughtful enumeration of challenges facilitates solutions.

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