A content analysis of public relations literatures from 1999 to 2008 in China

This paper uses the content analysis method to review the research papers on public relations published in the past 10 years, concludes the current situation and trend of public relations research, and reveals the variations and laws of public relations research in China. In addition, this paper also compares the public relations literatures published in Mainland China with those in Taiwan, which benefits the understanding of the research situation and trend on public relations across the Strait.