Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
139388 | Public Relations Review | 2010 | 6 Pages |
Abstract
The purpose of this study is to examine the relationship between economic outcome and international public relations investment by other countries in the U.S. Based on country-level data analysis, this study found that the number of international public relations contracts by other countries in the U.S. was positively related to (1) U.S. imports from those countries, (2) U.S. direct investment to those countries, and (3) the number of U.S. tourists visiting those countries, after controlling for economic size.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Suman Lee, Youngmin Yoon,