| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 139414 | Public Relations Review | 2013 | 5 Pages |
•Five principles of dialogic theory applied to Fortune 500 mobile websites.•Most Fortune 500 websites were not mobile ready.•Non-mobile websites applied more dialogic theory principles.•Mobile websites were primarily customer-centric.
With the rise in mobile technologies, companies must be aware of how various stakeholders are using their websites through their mobile devices. Using a content analysis, this study analyzed the five dialogic principles of Fortune 500 websites accessed from mobile phones and also assessed their mobile readiness. While most companies did not have mobile websites, more non-mobile websites featured the dialogic principles due to their targeting of multiple stakeholders as mobile websites appeared to be more customer-centric.
