Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
139472 | Public Relations Review | 2009 | 5 Pages |
Abstract
The present study examines two hypotheses: (1) there is a difference between how highly involved consumers perceived the 2007 Mattel product recalls and how national daily newspapers covered those recalls in terms of crisis responsibility and reputation; (2) the frequency of emotion manifested among highly involved consumers will increase over time. A content analysis of the bulletin boards for two parent online communities and a content analysis of four major daily newspapers were conducted. The data were consistent with the hypotheses proposed. Practical and theoretical implications are discussed.
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Authors
Yoonhyeung Choi, Ying-Hsuan Lin,