| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 139531 | Public Relations Review | 2011 | 7 Pages |
A student-run public relations firm can offer a variety of benefits for an undergraduate program in which there are limited resources for professional involvement by students. The article is a case study that profiles a student-run firm launched in conjunction with a capstone course in a journalism department. Specific learning and professional development goals were established for students, the department, and for clients served by the firm. The article presents a brief summary of successes, along with a discussion of opportunities and challenges. General recommendations are offered for establishing a student-run public relations firm.
► The article focuses on establishment of student-run public relations firms in collegiate undergraduate programs. ► The article is a case study of a successful student-run public relations firm. ► The firm discussed in the article was linked with a capstone course. ► The article lists and discusses relevant outcome goals for students, the academic unit, and clients served by the firm.
