Article ID Journal Published Year Pages File Type
139556 Public Relations Review 2008 5 Pages PDF
Abstract

The National Research Council advocates for what they term a risk democracy, in which risk issues require community decision-making based on dialogue. This essay focuses on the promotion of civic responsibility in a risk democracy. Award-winning public awareness campaigns are analyzed to demonstrate how community partnerships and civic responsibility can improve community resilience. First, the role of a community in an emergency is discussed; second, the current focus of the Department of Homeland Security on prevention rather than preparation as illuminated by interviews with emergency managers is critically examined; and finally, public awareness campaigns are presented to show how personal and civic responsibility can assist in emergency planning and response.

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