| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 139631 | Public Relations Review | 2008 | 9 Pages |
Abstract
This essay conducts an analysis of blogs as public relations tools. Following an overview of blogs, attention is given to how blogs can be used more effectively by public relations professionals, and how blogs are favored by communication firms and consultants as essential public relations tools. The essay concludes that while blogs have incredible potential as research, framing, and persuasion tools, their utility as a public relations tool is currently limited.
Keywords
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Michael L. Kent,