Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
139681 | Public Relations Review | 2010 | 6 Pages |
Abstract
The teaching of international public relations has expanded across American universities in recent times. The dominant paradigm of many of these courses is that a college education should enable public relations practitioners to understand cultural, societal and professional differences across cultures in order to implement campaigns with a global reach. This paper suggests that many of the current approaches to teaching international public relations have overlooked the realities of the professional world. Thus, although maintaining an intercultural approach is still relevant, a truly effective international public relations education should also incorporate professional concerns related to the study of management and business practices.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
César García,