| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 139686 | Public Relations Review | 2010 | 6 Pages |
Abstract
The present study examines the conceptualization of a frame, theoretical origins, analytical foci, and methods in framing research in public relations from 1990 to 2009. The most dominant type of a frame is construction of reality in communication found in 95% of 40 studies. Researchers compare public relations messages with news coverage, and also analyze public relations messages. Qualitative content analysis is more popular than quantitative content analysis or experiment.
Keywords
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Jeongsub Lim, Lois Jones,