| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 139704 | Public Relations Review | 2007 | 4 Pages |
Abstract
While blogs are not yet a standard public relations tool, practitioners use blogs to enhance their power within their organizations. Using an online survey of public relations practitioners, this pilot test examined the relationship between power and blog use. Three factored categorizations of blog use among practitioners emerged: routine information and research, interactive blog communication, and issues identification. Results showed differences based on power, between blog users and non-users, owner-practitioners and non-owners, among others.
Related Topics
Social Sciences and Humanities
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Marketing
Authors
Lance V. Porter, Kaye D. Sweetser Trammell, Deborah Chung, Eunseong Kim,