The link between strong public relationships and donor support

Based upon a mail survey completed by 275 donors of a non-profit organization, this study measured the association between perceptions of public relationships and donor support. A modified version of Hon and Grunig's [Hon, L. & Grunig, J. E. (1999). Guidelines for measuring relationships in public relations. Gainsville, FL: Institute for Public Relations] relationship scale was used. Results of one-way analyses of variance indicate that strong public relationships are not related to amount donated, but they are associated with years of support, happiness to continue donating, and happiness to recommend others to donate.