Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
139740 | Public Relations Review | 2007 | 10 Pages |
Abstract
This article extends the transitional public relations approach to international public relations research. The arguments are presented that public relations strategies and instruments were and are further on used in that competition to promote, and sometimes impose certain political and socio-economic models of market economy. The main global players, first of the United States, but most recently also China are trying to “sell” their own model not only in the former socialist/communist but also in developing countries. On the other hand, the campaign to promote European social model has just been initiated by the European Parliament.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Ryszard Lawniczak,