| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 139746 | Public Relations Review | 2007 | 4 Pages |
Abstract
This case study compares/contrasts news coverage of two crisis communication responses – corrective action and defiance/attacking-the-accuser – by examining print news coverage of McDonald's Corporation and Wal-Mart Stores, Inc. in conjunction with documentaries Super Size Me (2004) and Wal-Mart: The High Cost of Low Price (2005). Discussed are crisis communication dynamics associated with this new brand of documentary filmmaking and journalism's role in the debates.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Donnalyn Pompper, Layla Higgins,