Ethical conflict and job satisfaction of public relations practitioners

This study attempted to explore the linkage between ethical conflict and job satisfaction, causes of ethical conflicts, and consequences of job dissatisfaction of public relations practitioners. The findings show that many practitioners confirmed the existence of ethical conflict in their workplace and suggest that ethical challenges are largely triggered by top management's ethical standard. Although practitioners resolved conflicts by leaving their companies, they also recognized the hope in resolving the ethical challenges that they had faced. Participants emphasized the importance of an open communication environment, the support of internal stakeholders, and a high professional standard.