Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
139783 | Public Relations Review | 2010 | 7 Pages |
Abstract
This qualitative analysis of public relations in popular Hollywood films from 1996 to 2008 looks at three questions: first, how is the PR practitioner portrayed in recent films? Second, what kind of public relations activities and models of public relations are depicted? Third, how do other scholars’ results in prior studies apply to the portrayal of public relations in current films? Results show that for major films from Mars Attacks! (1996) to Hancock (2008), public relations practitioners are more credible, respected and influential, and PR work is more varied and complex than found in studies of films through 1995.
Keywords
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Carol Ames,