Article ID Journal Published Year Pages File Type
139784 Public Relations Review 2010 4 Pages PDF
Abstract

By analysing 653 tweets that include the word “public relations” or the acronym “PR”, the purpose of this paper is to show how Twitter contributes to the development of the theory and practice of public relations. In order to achieve this aim, an exploratory research has been conducted.

Keywords
Related Topics
Social Sciences and Humanities Business, Management and Accounting Marketing
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Nanoblogging PR: The discourse on public relations in Twitter
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