| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 139809 | Public Relations Review | 2007 | 7 Pages |
Abstract
Public relations is evolving in India and the profession is gaining acceptance and recognition. This study is an attempt to measure the extent of professionalism in India and how much consensus, if any, exists regarding professional standards among practitioners in agencies and those in corporations. It also identifies the influence of demographic factors on the standards in the profession.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Seema Gupta,