| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 139880 | Public Relations Review | 2006 | 10 Pages |
Abstract
This study investigates the ethics of communication in print media in Turkey by exploring the potential incidences of publishing custom-made news stories and editorials by newspapers and magazines about Turkish and international businesses for promoting their advertising space. The study establishes that the incidence of corresponding news stories or editorials in newspapers and magazines and related paid advertisements increased by more than 100% between 1994 and 2004. In the second stage of the research, key informant interviews reveal that, in general, business officials and media executives have a teleological view of ethics.
Keywords
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Erdogan Koc,