| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 139887 | Public Relations Review | 2006 | 7 Pages |
Abstract
This paper advocates an experience-centered approach to public relations websites. A conceptual framework of the public relations website experience is proposed. The framework is grounded in communication and reader-response theory, and integrates organization–public relationship research as well as website usability findings. A new research protocol, website experience analysis, is derived from the conceptual framework. Applications of website experience analysis in public relations scholarship and practice are discussed.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Mihaela Vorvoreanu,