Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
139902 | Public Relations Review | 2006 | 7 Pages |
Abstract
The purpose of this study was to examine the various aspects of international public relations by other countries in the U.S. Based on the Foreign Agency Registration Act (FARA) report in 2002, this study analyzed client, activity types, purpose of activity, and key U.S. partners for activity. This study found that (1) business organizations and central governments were major clients of international public relations in the U.S., (2) meeting with governmental officials and congressional leaders was the primary type of activity followed by information dissemination, and (3) economic purpose led by trade promotion was the primary motive for these activities.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Suman Lee,