Article ID Journal Published Year Pages File Type
139934 Public Relations Review 2006 5 Pages PDF
Abstract

This study investigates how source–media relationships influence perceptions toward news selection from the public relations practitioners’ viewpoint in Korea. The results show that Korean public relations practitioners who perform formal media relations believed that journalists would select news stories based on journalists’ media routine principles, such as using government sources. In contrast, Korean public relations practitioners who perform informal or monetary media relations believed that journalists would select news stories based on journalists’ extra-media factors, such as personal relationships with public relations practitioners.

Related Topics
Social Sciences and Humanities Business, Management and Accounting Marketing
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