Article ID Journal Published Year Pages File Type
139941 Public Relations Review 2006 8 Pages PDF
Abstract

This exploratory study offers a research methodology by which organizations can more effectively listen to their publics. Using a dialogic interface, the methodology allows informants to relate how their intersections with organizations make sense to them on their own terms.

Keywords
Related Topics
Social Sciences and Humanities Business, Management and Accounting Marketing
Preview
Listening to learn: “Inactive” publics of the arts as exemplar
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