Article ID Journal Published Year Pages File Type
139944 Public Relations Review 2006 7 Pages PDF
Abstract

Forty (40) depth interviews were conducted among Florida-based public relations practitioners to examine mentor–protégé relationship dynamics according to gender. Two factors, compatibility and structural features, are offered to explain successful mentoring in public relations and to suggest a strategy for maximizing its benefits. Moreover, mentoring facilitates career enhancement in five important ways (supplement to college training, validation and empowerment, deportment, networking, reciprocity) – and gender composition of vertical dyads seems to matter a great deal.

Related Topics
Social Sciences and Humanities Business, Management and Accounting Marketing
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