Knowledge about a species’ conservation status and funding for its preservation: Analysis

Using a species’ population to measure its conservation status, this paper explores how increased knowledge about a species’ status changes the public's willingness to donate funds for its conservation. This is based on the behavioral relationship between the level of donations and a species’ conservation status satisfying general mathematical properties. This level of donation increases, on average, with greater knowledge of a species’ conservation status if it is endangered, but falls if it is secure. Modelling enables individuals’ demand for extra information about the conservation status of species to be specified. While this model may suggest that conservation bodies could boost funds for conservation of species by exaggerating species’ endangerment, such a strategy is shown to be potentially counterproductive.