Values of rural landscapes in Europe: inspiration or by-product?

European landscapes are facing a deep crisis. As a consequence of globalization and the economical change associated with it, traditional functions like production agriculture are becoming less important. After the self-evident but inspired landscapes of numerous generations of peasants, monks and landlords, landscape has now largely become a nameless by-product of the global economy. This paper shows that the key to developing new living landscapes lies in a participatory process of landscape development with respect for their inherent values. Today, even in traditionally small-scale farming systems like organic farming, diverse and sustainable landscapes only develop if they are consciously wanted and when landscape development is integrated into the objectives of farming. The work that is needed to achieve such landscapes we call ‘landscape work’. This paper describes a phenomenological approach to identifying landscape values and finding new inspiration for landscape management. It gives examples of the application of this approach in organic farming in Germany. It is concluded that a living, sustainable landscape combines the functional effects of producing economic and social benefits with the intertwined effects of providing identity and inspiration for getting actively involved in it, in accordance with its dynamic character. Living landscapes will enhance the well being, also of the predominantly urban European population. In other words: landscape works.