| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 4761735 | Public Relations Review | 2017 | 11 Pages |
Abstract
Twitter can be used successfully by police departments as a channel for stealing thunder and establishing the department as a credible news source. A case study analysis of how a police department used Twitter during a mall shooting was conducted. Results reveal the potential benefits and limitations of using Twitter to steal thunder and a new technique, filling the silence, is proposed for maintaining an audience once an organization has stolen thunder.
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Authors
Brooke M. Fowler,