| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 4761736 | Public Relations Review | 2017 | 9 Pages |
Abstract
This study explored the relationship between the big five personality traits - agreeableness, intellect, conscientiousness, emotion, and extroversion - and the involvement, engagement, and perceived relationship investment (PRI) of participants with nonprofit organizations. The role of personality is important because it reflects fundamental qualities that may influence an individual's behavior. Results demonstrated significant correlation between each trait and involvement, passive engagement, and PRI. Four were also positively correlated to active engagement of participants.
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Authors
Moonhee Cho, Giselle A. Auger,