| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 4761742 | Public Relations Review | 2017 | 8 Pages |
Abstract
Guided by authenticity, organization-public relationship, and relationship management literature, this exploratory study uses content analysis to examine the impact of news coverage surrounding astroturfing as a means to understand whether astroturfing, or inauthentic communication, undermines the authenticity of and trust within online organization-public relationships. Findings suggested that positivity and networking strategies have significant associations with dimensions of trust. Strategic implications are discussed.
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Authors
Diana C. Sisson,