Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
4761748 | Public Relations Review | 2017 | 13 Pages |
Abstract
Some companies and organizations are pursuing joint planning and coordination between internal and external communicators; however, functional silos still appear to be a barrier and concern. Through in-depth interviews with 28 communication executives working in the United States, this study provides evidence that dual oversight of external and internal communication by a senior executive from marketing or corporate communication appears to be a good way to reduce functional silos, but the arrangement can weaken the power and influence of internal communicators. Recommendations and implications for practice are provided.
Keywords
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Marlene S. Neill, Hua Jiang,