Symbolic convergence of local wisdom in cross-cultural collaborative social responsibility: Indonesian case

At present “positive” actions are increasing by companies in efforts to better understand the society they are working in. Clearer understandings of local, regional and national societal factors are required to enhance the corporation's product development programs, marketing strategies, and CSR strategies. Local, regional and national societal groups are in positions to choose what should be provided by the companies in achieving shared and practical Symbolic Convergence meanings. The societal groups actively present their aspirations, but also the aspirations and local wisdom that must be absorbed by the company. Symbolic Convergence in the relationship is built by all interacting parties. These interactions include the companies, government and local society. Meanwhile, the media also assist in developing awareness through the dissemination of various balanced information in the form of social disclosures.