| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 4761802 | Public Relations Review | 2017 | 9 Pages |
Abstract
â¢The paper uses international case studies to discuss corporate PR activism and social influence.â¢A socio-cultural conceptual frame is used to understand the extent of PR influence upon minority groups in the UAE.â¢Authenticity is a major factor for influence and social media contribution is case-dependent.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Ilhem Allagui,