Silent & unprepared: Most millennial practitioners have not embraced role as ethical conscience

Millennial public relations practitioners do not feel prepared to offer ethics counsel and do not expect to face ethical dilemmas at work. Through survey research with more than 200 young professionals, statistically significant differences were found regarding perceptions of readiness to offer ethics counsel based on the availability of a mentor, ethics training in college, and ethics training at work. Through the lens of social identity theory, significant differences were found based on familiarity and likelihood to use ethics resources provided by professional associations. Finally, confidence in discussing ethical concerns with their mentor or direct supervisor did impact their likelihood to offer ethics counsel.