Article ID Journal Published Year Pages File Type
4761829 Public Relations Review 2016 11 Pages PDF
Abstract
These results support a theoretical concept that describes the development of mass communication as a process of rationalisation of societal communication, which in addition can be linked with system theory.
Keywords
Related Topics
Social Sciences and Humanities Business, Management and Accounting Marketing
Preview
The co-evolution of public relations and journalism: A first contribution to its systematic review
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