Article ID Journal Published Year Pages File Type
4761832 Public Relations Review 2016 11 Pages PDF
Abstract

•The study traces four factors that shaped Israel's GPO.•GPO's strategies and tactics were tailored to various geopolitical situations.•The GPO directors personal attitudes largely shaped the functions of the GPO.•The nature of the directors appointment influenced the GPO's functions as well.•The GPO address considerable challenges posed by the technological changes.

Related Topics
Social Sciences and Humanities Business, Management and Accounting Marketing
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