Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
4761869 | Public Relations Review | 2016 | 7 Pages |
Abstract
This raises a number of questions concerning circumstances, motives and consequences for public relations and in this paper we suggest three propositions for how we can understand the interplay between media in its institutional form, public agencies and public relations (1) public relations professionals have limited control to what degree public agencies adapt to the media logic (2) public relations professionals have limited control over public agencies media activities due to their high level of formalization and standardization (3) public relations in public agencies is to an extensive degree limited to media activities.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Magnus Fredriksson, Josef Pallas,