Social strategies in self-deception

How do people deceive themselves? I argue that although self-deception tends to be conceptualized as something that happens 'within an individual', it can also be a process that is distributed across the social context of a self-deceiver. In this paper I will, first, conceptually distinguish different strategies of such 'social self-deception'. Second, I will incorporate these into the two main conceptualizations of self-deception: intentionalism and deflationism. Finally, I will show how the proposed re-conceptualization of self-deception can be beneficial to conceptual, moral and empirical research.