Rethinking priming in social psychology: Insight from James' notions of habits and instincts

Research on priming is commonly taken to establish that much of human behavior is automatic and caused by largely subconscious processes. This research has recently come under increased scrutiny as some classic studies have proved difficult to replicate. In this essay, we bring the views of William James to bear on priming. Though James leaves room for instinct and habit, he rejects the view that human psychology is ultimately mechanistic on the grounds that it is naïvely simplistic. James is also able to explain why priming studies are bound to face replicability issues: human behavior unfolds in a dynamic multifarious constellation of interrelationships among people, consciousness, and the world. To offer researchers a productive direction for studying cognition, we conclude by briefly introducing an approach known as enactivism - an approach that resonates with the ideas James puts forth.