Observation of directional storybook reading influences young children's counting direction

•Storybooks carry directional cues consistent with the cultural reading direction.•These directional cues influence the counting direction of 3- to 5-year olds.•Just observing directional movements does not change preferred counting direction.•Reading observation shapes spatial-numerical associations.

Even before formal schooling, children map numbers onto space in a directional manner. The origin of this preliterate spatial-numerical association is still debated. We investigated the role of enculturation for shaping the directionality of the association between numbers and space, focusing on counting behavior in 3- to 5-year-old preliterate children. Two studies provide evidence that, after observing reading from storybooks (left-to-right or right-to-left reading) children change their counting direction in line with the direction of observed reading. Just observing visuospatial directional movements had no such effect on counting direction. Complementarily, we document that book illustrations, prevalent in children's cultures, exhibit directionality that conforms to the direction of a culture's written language. We propose that shared book reading activates spatiotemporal representations of order in young children, which in turn affect their spatial representation of numbers.